The colors for the brand come from the traditional red and blue casino chips, along with a nice gold to represent..well..gold! Who doesn’t want to hit it big on a Vegas trip?
The fonts chosen bring a western vibe with a bit fat slab serif - perfect for Nevada. Concrete provides a strong and intriguing supplemental font with enough angles to give the brand some edge. Citizen Slab continues the slight western vibe but in a much thinner package.