PIT BOSS VEGAS BBQ SPEC BRANDING Careful, if the Pit Boss catches you counting calories, you’re gonna have a friendly chat with his associates in the back room. The idea of a casino themed BBQ joint is ripe with juicy imagery. I collect playing card decks with interesting designs and themes, so I’ve always wanted to design something around playing cards. The idea of a King card with his sword replaced with a BBQ tool popped into my head, and I was off to the races. The Pit Boss brand does not shy away from lavish gold. It is located in the city of greed, after all. Plus, that mouth-watering brisket is a jackpot in your mouth. The logo system is able to adapt based on the needed use. The King can appear solo, connected to his other half, or even cut down the middle with the restaurant’s name sandwiched in between. PATTERN A golden flame was necessary to throw in, and I found the perfect spot for it in this repeating pattern. TYPOGRAPHY & COLORS SOCIAL ICONS COLLAGE BANNER MENU ADVERTISEMENTS & PACKAGING THANKS FOR PLAYING MORE AWESOMENESS: THE BARBER LAB PIT BOSS BBQ DAVID ORDWAY PHOTOGRAPHY ERIC’S AGED COCKTAILS 2020 AAF ADDY AWARDS INTRO VIDEO UPRIGHT CITIZEN COFFEE CO.