UPRIGHT CITIZEN COFFEE COMPANY SPEC BRANDING You know what your coffee needs? A little bit of death. Go ahead, drink it black. This branding was a blast to create, and I love the juxtaposition of the soft pink and the death references. It plays well with the idea that coffee gives “life” when you’re just waking up, or hitting that 2pm slump. The brand name has a dual meeting – performing your civic duty, while also remaining upright, alive, and out of the grave. It’s fun, bold, and doesn’t take itself too seriously. MORE AWESOMENESS: THE BARBER LAB PIT BOSS BBQ DAVID ORDWAY PHOTOGRAPHY ERIC’S AGED COCKTAILS 2020 AAF ADDY AWARDS INTRO VIDEO UPRIGHT CITIZEN COFFEE CO.