What does it mean to be an upright citizen? Most would say it’s a person who does their civic duty, someone who helps those in need and can be counted on.

Or, it’s someone who is still walking around this crazy world and isn’t yet pushing daisies.

I decided to have some fun with this play on words and thought it would make a great coffee brand. One showing the subtle dichotomy between life and death. After all, coffee is life to many.